Digital FX Design | Production | Post

Point and click. It’s as ubiquitous as peanut butter and jelly or plug and play. It communicates ease of use, no hassle photography. But almost as soon as it came, it appears to be going away. With the proliferation of high-end video in reasonably priced digital still cameras, the point and click is quickly becoming simply point. Folks are using their still cameras for family videos, kid’s recitals and yes even professional commercial video productions.

The opposite is true as well. HD video cameras are producing high enough resolutions where photographers are able to pull out single frames from the video and use them for high-end photography. The RED camera, a personal favorite of mine, was used recently for a Time magazine cover spread. The result was a super high-end resolution still image with video to go along.

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