Digital FX Design | Production | Post

Until very recently, 3D was considered little more than a novelty. Most of our experiences with blue and red paper glasses left us dizzy and in need of Aspirin. But Avatar, along with recent announcements of 3D TV channels from Discovery and ESPN, are changing that perception. Now it seems everyone is jumping on the bandwagon.

At my company, we’re gearing up for 3D as well. But as excited as I usually am about new technologies, I’m skeptical about 3D…

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Here’s a run-down on the techniques we used in creating a recent spot for DEQ. Integration of 3D characters into live-action photography is one of the most exciting and rewarding CGI tasks we do around here. The following is a brief run-down on how we accomplished this for the Louisiana Department of Environmental Quality’s “Make Changes, Be the Solution” spot.

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