Digital FX Design | Production | Post

There’s little doubt that technology is one of the most influential components in our industry. If you’re like me, you probably spend a great deal of time researching and investing in the best software and hardware available. In our recent expansion, my company has spent a small fortune investing in the very latest technology. But here’s the thing – technology doesn’t create art, artists do. Sometimes, in our rush to grab that expensive shiny object before our competitors do, we forget that technology can actually get in the way of creativity. And creativity is what separates you from the rest – not the technology.

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