Digital FX Design | Production | Post

People ask me all the time why Louisiana has become such a hotbed for film and video production. They expect I’ll respond with talk of tax incentives and exotic locations. Those things help, a lot. But the truth of the matter is creative film production in Louisiana is a natural evolution for us. Creativity, entertainment, art, music, food and culture - it’s in our blood. Whether we’re producing a work of art on a canvas, dinner plate, trumpet or on screen, we are unique and we are most definitely creative.

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There’s little doubt that technology is one of the most influential components in our industry. If you’re like me, you probably spend a great deal of time researching and investing in the best software and hardware available. In our recent expansion, my company has spent a small fortune investing in the very latest technology. But here’s the thing – technology doesn’t create art, artists do. Sometimes, in our rush to grab that expensive shiny object before our competitors do, we forget that technology can actually get in the way of creativity. And creativity is what separates you from the rest – not the technology.

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