Digital FX Design | Production | Post

How the iPad is revolutionizing the way we look at entertainment online

Good design does a lot of things. It inspires, it functions, it communicates. But above all, good design focuses the eye leaving the viewer locked in on an image, on a message on what the designer wants you to see, hear and read. The personal computer, even Apple, has failed miserably in this. I’m not talking about the physical design of a computer; I’m talking about the experience of using one. For all of the things that are wrong with the iPad (more on that later), Apple designers nailed it on the head when it comes to the user experience and focusing our attention on what’s directly in front of us.

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If you’ve read any of my columns, you probably know that I’m a gadget freak. I like to use the term “early adopter” because it makes my unhealthy obsession sound somehow adventurous. So, it’s no surprise that I was on pins and needles leading up to Steve Jobs’ announcement of the iPad. Honestly, I was underwhelmed.

Let’s be honest here – the iPad is basically a giant iPod touch. There are a few tweaks here and there, but nothing groundbreaking in my opinion. There’s no camera, no real business-friendly operating system, no multitasking, no Flash and limited hard drive space. But, there is the potential that the iPad could have real promise for those of us in the film and video business…

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