Digital FX Design | Production | Post

Nearly one-hundred years apart from each other, two inventors sought to revolutionize the film industry. In 1914, the results changed the way film cameras would forever be designed. In 2006, the results threaten to replace film all together. Both inventions and their creators came as a result of a personal passion and a belief in doing things their own way…

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There’s little doubt that technology is one of the most influential components in our industry. If you’re like me, you probably spend a great deal of time researching and investing in the best software and hardware available. In our recent expansion, my company has spent a small fortune investing in the very latest technology. But here’s the thing – technology doesn’t create art, artists do. Sometimes, in our rush to grab that expensive shiny object before our competitors do, we forget that technology can actually get in the way of creativity. And creativity is what separates you from the rest – not the technology.

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Here’s a run-down on the techniques we used in creating a recent spot for DEQ. Integration of 3D characters into live-action photography is one of the most exciting and rewarding CGI tasks we do around here. The following is a brief run-down on how we accomplished this for the Louisiana Department of Environmental Quality’s “Make Changes, Be the Solution” spot.

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For years now I have been telling our local video assist vendors to upgrade their aging gear to HD. Yet, they still use their circa 1980 software, DVD recorders…and down converters, even today.

I finally got tired of waiting, and about the same time I met Vlado Struhar (www.vladostruhar.com) on-line. Vlado is a commercial Director in Slovakia. While Slovakia is not known as a hotbed for programmers, what Vlado showed me was simply amazing. As a Director he too was tired of the lack of quality HD Video Assist solutions available, so he developed his own. He asked me to take it for a spin, and I was blown away.

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