15 Restaurants You Need to Try in Baton Rouge

So you’re in Baton Rouge shooting a film or for the Louisiana International Film Festival, but you have no idea what to do in this small(ish) Southern city we call home. Am I right? Well if you’re hungry, start here. Baton Rouge is full of hidden and not-so-hidden eatery gems that anyone regardless of where they’re […]
The Making of a Community Film Project for Book Lovers

Sometimes things just come together. That’s what happen when Eric Holowacz, former Director of the Arts Council of Greater Baton Rouge, met with Mary Stein, Assistant Director for the East Baton Rouge Parish Library one day to view blueprints and tour the soon-to-be Main Library on Goodwood Boulevard in Baton Rouge, La. That day, Stein […]
Why It Pays to Use Product Videos on Your Website

Retailers that incorporate product videos on their websites report higher average order values (AOV) and conversion rates according to a study of Liveclicker’s customers using its VideoCommerce product which provides media library management, video distribution and analytics for e-commerce firms. In fact, the report which examined 44 video programs and more than 12.5 million quarterly […]
How Blue Cross and Blue Shield of Louisiana Uses Photography to Engage Employees and Raise Money for Charity

This week, Ben Mahoney, Interim Director of Community Relations at Blue Cross and Blue Shield of Louisiana and his photography team were in the Digital FX studio shooting portraits for a new fundraising project. We sat down with Ben to learn more about the project and how Blue Cross and Blue Shield of Louisiana uses […]