Digital FX Design | Production | Post

Point and click. It’s as ubiquitous as peanut butter and jelly or plug and play. It communicates ease of use, no hassle photography. But almost as soon as it came, it appears to be going away. With the proliferation of high-end video in reasonably priced digital still cameras, the point and click is quickly becoming simply point. Folks are using their still cameras for family videos, kid’s recitals and yes even professional commercial video productions.

The opposite is true as well. HD video cameras are producing high enough resolutions where photographers are able to pull out single frames from the video and use them for high-end photography. The RED camera, a personal favorite of mine, was used recently for a Time magazine cover spread. The result was a super high-end resolution still image with video to go along.

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People ask me all the time why Louisiana has become such a hotbed for film and video production. They expect I’ll respond with talk of tax incentives and exotic locations. Those things help, a lot. But the truth of the matter is creative film production in Louisiana is a natural evolution for us. Creativity, entertainment, art, music, food and culture - it’s in our blood. Whether we’re producing a work of art on a canvas, dinner plate, trumpet or on screen, we are unique and we are most definitely creative.

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When I bought my Canon 5D Mark II camera, I was eager to utilize the video functionality. However, it was immediately apparent that using a SLR body and an LCD screen for video was going to be a challenge, to say the least. It was awkward holding the camera for video while trying to use the LCD screen. I had to hold the SLR at arms length – making focusing almost impossible. Ultimately, I quit using it for video all together. Then, the Z-finder popped up on my radar. Though the price was a little high, I bought it believing the attachment would provide a valuable added functionality for the Canon. Now, with the Z-finder I can actually use the camera for video – and it takes great footage.

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Nearly one-hundred years apart from each other, two inventors sought to revolutionize the film industry. In 1914, the results changed the way film cameras would forever be designed. In 2006, the results threaten to replace film all together. Both inventions and their creators came as a result of a personal passion and a belief in doing things their own way…

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There’s little doubt that technology is one of the most influential components in our industry. If you’re like me, you probably spend a great deal of time researching and investing in the best software and hardware available. In our recent expansion, my company has spent a small fortune investing in the very latest technology. But here’s the thing – technology doesn’t create art, artists do. Sometimes, in our rush to grab that expensive shiny object before our competitors do, we forget that technology can actually get in the way of creativity. And creativity is what separates you from the rest – not the technology.

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